How Source Audio is Embedding YouTube DEMO Videos in Multicolumn in Shopify

About Source Audio

Source Audio is a boutique audio equipment brand that creates high-end pedals and sound design tools for musicians. Guitarists, producers, and sound engineers rely on product demos to hear and compare tones before buying.

The Challenge

Musicians rarely buy pedals without hearing them first. While Source Audio had an active YouTube presence, sending customers off-site to watch videos risked distractions and lost sales. They needed a way to showcase multiple demos right on their product pages in a clean, organized format.

The Solution with EmbedAny

Using EmbedAny, Source Audio integrates YouTube demo videos directly into a multicolumn “Demo” section under each product description. Each product features several videos—official brand demos, influencer reviews, and user-generated sound clips—arranged neatly in columns. Demo Section Example 1 For example, their Lunar Phaser pedal product page features three demo videos side by side, giving potential buyers an instant feel for the pedal’s sound. Visitors can watch without leaving the page, explore multiple perspectives, and even dive deeper by clicking “View All.” Demo Section Example 2

How to Create This in Your Store

In your Shopify dashboard, go to your theme editor and add a multicolumn block. In each multicolumn, paste the link to your content and make it italic (ctrl+i). When you save, we will convert all three links into widgets. As a result, you get a 3-video grid of content using EmbedAny and multicolumn. Watch the full tutorial

The Results

Improved engagement: Multiple videos keep musicians on-page longer.
Higher buyer confidence: Hearing different demos before purchase reduces hesitation.
Stronger conversion rates: Customers don’t have to leave Shopify to explore sound quality.
SEO Benefit: Embedding YouTube videos in a website helps with the website’s SEO and drives more traffic to YouTube content, pushing it higher in YouTube results. Win-Win.
Better organization: Multicolumn layout prevents clutter while offering rich content.

Key Takeaway

Source Audio transformed their Shopify product pages into immersive sound showrooms by embedding demo videos in multicolumn layouts. For brands in music, electronics, or any industry where “seeing and hearing is believing,” embedding YouTube demos directly into the buying journey drives both trust and sales.