How POPSEWING is Embedding Instagram UGC on Their Product Pages

About POPSEWING Store

POPSEWING is a DIY leather craft brand that empowers customers to create their own handbags, wallets, and accessories. Each kit includes all the pieces and tools needed, plus guided tutorials, so customers can craft a professional-quality product at home.

The Challenge

For a DIY product, the experience doesn’t stop at checkout. Potential buyers want to see real results from other customers, like finished bags, in-progress reels, and tutorials that prove anyone can do it. POPSEWING needed a way to bring customer-generated content and tutorials directly onto their product pages to inspire and reassure new buyers.

The Solution with EmbedAny

Using EmbedAny, POPSEWING seamlessly embeds:

• Instagram UGC sliders showcasing finished bags from happy customers.
• Customer reels showing the process of assembling their kits.
• Tutorials from YouTube in select product descriptions for extra guidance.

This creates an interactive, visual layer of authenticity that’s far more powerful than photos alone.

Examples

• YouTube tutorial embedded directly in the description
  

• Horizontal UGC slider under each product
  
  

The Results

• Social proof on every page: Customers see others succeeding, which reduces hesitation.
• Higher engagement: Video and UGC grids keep visitors browsing longer.
• Boost in conversions: Seeing peers complete the DIY kits builds trust that “I can do it too.”
• Brand community growth: Customers are motivated to share their own results, fueling a cycle of organic content.

How You Can Do It Too

Any Shopify store can replicate this. You can either use multicolumn, create a grid-style slider using Shopify’s AI (or custom code it yourself), and then just put links in each section and make them italic. See this tutorial to understand how you can do it.

This approach is especially powerful for DIY, fashion, lifestyle, or beauty brands where results and transformations matter most.

Key Takeaway

POPSEWING transformed their store into a showcase of creativity by embedding UGC and tutorials directly into product pages. By combining social proof and learning content, they’ve built both trust and community, turning customers into advocates.